9/10/2023 0 Comments Spike super mario bros movie![]() ![]() So, the real surprise is that interest also shot up from 5.7 to 6.1. But awareness doesn’t always convert to interest. Given the media coverage of the trailer and Pratt’s voice, perhaps it’s not entirely surprising to see that many more people know about the film. On top of that, it is now well ahead of the 31% for SONIC 2 at the same distance from release. We simply don’t see these kinds of jumps from a trailer. Since the trailer dropped, awareness shot up a remarkable ten points from 30% to 40%. ![]() On top of that, the tracking numbers for MARIO have soared in just the past four days. It even came ahead of the latest poster for BLACK PANTHER: WAKANDA FOREVER. In our weekly poll of new posters, the one-sheets for MARIO scored a very rare A+ among our survey respondents. Fix the problem? Or let it ride?īased on The Quorum data, Universal may be just fine. And now, Universal finds itself in the same spot Paramount was in when the first SONIC trailer dropped. This mythical “Mario” voice that was promised doesn’t exactly come shining through in the two sentences of dialogue in the trailer. Well, the trailer arrived last week, and to most people, Chris Pratt sounds a whole lot like Chris Pratt. The actor himself said that his voice would be “unlike anything you’ve heard in the Mario world before.” Starting a marketing campaign from a defensive posture is never a good thing. This immediately put Universal and the filmmakers on their heels.Ī PR campaign quickly ensued to convince the overzealous public that Pratt was the right choice. Never mind that no one heard a single sample of how Pratt would voice the character. Let’s rewind to September 2021 when it was announced that the very un-Italian Chris Pratt would be voicing the role of the very-Italian “Mario.” Fans cried foul from the get-go. And like the first SONIC trailer, fans aren’t loving it. This time it’s Universal’s THE SUPER MARIO BROS. On the heels of SONIC’s success, audiences are getting another film based on a family-friendly video game. Released earlier this year, SONIC 2 now stands at $400M worldwide. SONIC, starring the redrawn title character, would up grossing $320M worldwide, and, three years later, it spawned an even bigger sequel, SONIC THE HEDGEHOG 2. ![]() It is a business school-worthy case study in listening to your customers and adapting the product accordingly. To this day, the SONIC THE HEDGEHOG “refresh” remains one of the bravest and smartest moves ever undertaken by a studio. (L): SONIC before redesign (R) SONIC after re-design Not only going were they going to redesign the title character, but they were going to re-animate the entire film. It wasn’t going to be cheap, but the launch of a new franchise was hanging in the balance. Two days later, Paramount and director Jeff Fowler announced they were giving “Sonic” a makeover. Why did “Sonic” have human teeth? Why were his eyes so small? Why did he look nothing like the “Sonic” from the video game? Millions of “Sonic” fans were horrified by what they saw. ![]() There was a collective gasp heard around the world. Like the Kennedy assassination, the landing on the moon, or OJ’s white Bronco in a low speed chase up the 405, we all remember where we were on Apwhen Paramount released the first trailer for SONIC THE HEDGEHOG. ![]()
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